Mastering the pitch

In a world full of potential yet plagued by inactivity, your ability to pitch is your passport to change. Whether you’re navigating the rigid corridors of a corporate giant or laying the groundwork for your first start-up, the art of pitching is the key to transforming your vision into reality.

"Mastering the pitch" is not just another guide on how to sell an idea based on the anecdotes of one influential person. It’s a comprehensive toolkit grounded in robust academic research and enriched by first-hand insights from industry leaders—top investors, serial entrepreneurs, and innovation executives. This book distills years of knowledge and practical experience, equipping you with the strategies to effectively communicate your ideas, captivate your audience, and secure the resources necessary to make a meaningful impact.

Inside, you’ll discover:

• Proven techniques to structure and deliver compelling pitches.

• Insights from over 100 blogs and 100 academic articles on pitching.

• Real-world examples that demonstrate what works.

• Expert advice from interviews with seasoned professionals who have walked the path before you.

Don’t let your brilliant ideas fade into obscurity. Learn how to make them resonate, rally support, and ignite change in your organisation, community, or beyond. Whether you’re a student, a corporate innovator, or an aspiring entrepreneur, Mastering the pitch will empower you to harness your creativity and drive action.

Step into the world of effective pitching, and watch as your ideas take flight. Your journey to impact starts here!  

ABOUT THE AUTHOR

Robin De Cock is an Associate Professor at Antwerp Management School and a specialist in innovation and entrepreneurship. He teaches entrepreneurial strategy and directs the Master in Sustainable Innovation. Author of "Mastering the Pitch", he offers a science-based approach to pitching, grounded in research and expert insights. Awarded Best Teacher, he also lectures at ETH Zürich and advises startups and institutions on innovation strategy and technology transfer. His work bridges academic research and real-world entrepreneurial practice.